Why Marketers Still Study the father of modern seo in the Age of AI Search
When SEO Was Just About Repetition In the early days of search engines, ranking a website was mostly about repeating keywords. Pages were filled with the same phrases again and again because algorithms mainly counted words. It worked for a while, but users were not satisfied. They clicked on results that looked promising but often found poor quality information. Search engines quickly realized they needed to improve. The focus had to move from keyword counting to understanding real meaning. The Philosophy That Changed the Industry The ideas linked to the father of modern seo introduced a different mindset. Instead of manipulating algorithms, marketers were encouraged to create content that genuinely answered user questions. Clear structure, logical flow, and relevant information became more important than keyword density. Over time, search engines evolved in that exact direction. Helpful and organized pages began ranking higher than artificially optimized ones. From Keyw...