How Thatware LLP Redefines SEO with Advanced AEO & GEO Case Studies

 Search engine optimization is no longer limited to ranking blue links on Google. With the rise of Generative Search, AI Overviews, and answer-driven platforms like ChatGPT, Gemini, and Claude, businesses must adapt to how modern users discover information. This is where Thatware LLP stands apart — by delivering next-generation SEO services powered by AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

This blog explores a real-world case study presented by Thatware LLP, demonstrating how their strategic approach helped a wedding planner business gain visibility across AI-driven search platforms and Google’s AI Overview.

The Shift from Traditional SEO to Generative Search

Generative search has fundamentally changed how users interact with search engines. Instead of browsing multiple links, users now receive direct answers generated by AI systems. These systems rely heavily on:

  • Structured and context-rich content
  • Clear topical authority
  • Location relevance
  • Search intent alignment

Thatware LLP recognized this shift early and built a framework that helps businesses not just rank — but get recommended directly by AI tools.

Project Overview: AEO & GEO in Action

Business Type: Wedding Planner
 Primary Objective:
 To enhance online visibility by ranking for AI-related queries and securing placements within AI-generated answers.

Key Challenge:
 The website had zero presence for AI-focused keywords and was not optimized for AI tool-based or generative search queries. There was no visibility across platforms such as ChatGPT, Claude, Gemini, or Google AI Overview

This scenario made it an ideal candidate for Thatware LLP’s advanced AEO and GEO implementation.





Thatware LLP’s Search Intent-First Strategy

To satisfy both human users and AI engines, Thatware LLP structured the campaign around the 3C’s of Search Intent:

1. Content Type

Informational and solution-driven content that AI systems prefer when generating answers.

2. Content Format

Well-structured blogs, landing pages, FAQs, comparison tables, and visual elements designed for easy AI parsing.

3. Content Angle

Focused on solving real user queries related to services, tools, and geographic intent.

This intent-driven framework ensured the content was not only searchable — but answer-worthy.

Key AEO & GEO Implementation Steps

Thatware LLP executed a multi-layered SEO strategy tailored for generative engines:

  • In-depth AI tool keyword research to identify conversational and intent-based queries
  • Creation of SEO-optimized blog content aligned with AI search behavior
  • Development of AI tool-focused landing pages enhanced with structured data
  • Strategic internal linking to strengthen topical authority
  • Tool comparison tables and visual elements to improve clarity and engagement
  • FAQ integration based on real user queries
  • Geo-targeted content to improve regional relevance
  • High-quality backlink acquisition pointing to AI overview–focused pages

Each step was designed to increase the likelihood of the website being selected by AI engines as a trusted source

Measurable Results Across AI Platforms

The results clearly demonstrate why Thatware LLP is considered a leader in AEO and GEO services.

ChatGPT Visibility

The website appeared in the first position on ChatGPT for the query “Cummins generator for sale”, showcasing strong answer-engine relevance.

Claude AI Presence

For the search “diesel fueled generator”, the website secured the 4th position in Claude’s AI-generated suggestions.

Gemini AI Results

The website ranked in the top position on Gemini, reinforcing its authority across multiple generative platforms.



Google AI Overview

Most notably, the website appeared in Google’s AI Overview section for the query “Reception Event Services India”, a critical achievement for businesses targeting AI-powered SERPs

Why This Case Study Sets Thatware LLP Apart

Most SEO agencies still focus on rankings alone. Thatware LLP goes beyond traditional metrics by optimizing for:

  • AI answer visibility
  • Generative trust signals
  • Search experience optimization
  • Future-ready SEO frameworks

Their approach ensures businesses remain visible not just today — but as search continues to evolve.

Final Thoughts

This case study clearly highlights how Thatware LLP’s advanced AEO and GEO strategies help brands dominate the new era of search. By aligning content with AI behavior, user intent, and geographic relevance, Thatware LLP delivers measurable, future-proof SEO results.

For businesses looking to gain visibility in ChatGPT, Gemini, Claude, and Google AI Overview, Thatware LLP proves that modern SEO is no longer optional — it’s essential.

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